5 places to discover
Spain
Balearic Islands · Madrid · Costa Brava
Serica · Private Journeys
Journeysmade in private
Serica composes private journeys for one family at a time: the islands, the houses and the hours few people ever see, arranged quietly around the way you live.
Composed for you.
Never repeated.
We are a small house that designs private journeys for a few families each year, the way an architect designs a home: from a long conversation about how you live, what you love and what you would rather never see again.
Imagine the gallery after the last visitor has left, a lodge on the Mara with no other guests, a palazzo that opens one evening for your family alone. Whatever the shape of the idea, we turn it into a journey that belongs to you and to no one else.
The artof the unseen
Every element is chosen, tested and timed by the same small team, so that nothing in your day is left to chance and nothing feels arranged.
We are the hand you never see: the car that is already there, the guide who knows when to stay silent, the door that opens a minute before you reach it.
Composed around one family
I · The journey
Serica designs private journeys for one family at a time, from the first conversation to the last transfer home. A private camp in the Serengeti for the season of the migration, a week between three islands at your own rhythm, a first safari for a grandchild built around their wonder: each journey is composed once, for you.
Doors that open once
II · Private access
Real privilege is the absence of obstacles. Through the families, curators and estate owners we work with, palaces open after hours, collections are shown by those who keep them, and houses that are never let are opened for a week.
Everything, before it is asked
III · The care
Aircraft, cars, security, physicians, tutors, a chef who already knows the children's names. One designer holds your journey from the first call to the last mile home, and anticipates what you would have asked for tomorrow.
“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.”Marcel Proust
Looking for inspiration
Begin with one of our journeys, then let us make it entirely yours.
Explore the seasonTop destinations
Where we travelthe world, in private
Choose a country to see the places we know from the inside: private islands, palaces after hours, safari camps and estates that are never let.
The world awaits
Every journey begins with a conversation. Choose a region, or a point on the map, and we will begin there.
Europe
From the Balearics to the Arctic, palazzi on the Grand Canal and chalets above the clouds: Europe is where we open doors that are usually closed.
The Americas
From the Hamptons to Patagonia, Caribbean cays and the great national parks: the Americas reward those who travel with time on their side.
Asia & Middle East
Palaces on still water, temples beneath Mount Fuji, rose-red cities and skylines that never sleep: journeys measured in centuries, not days.
Africa
Private camps for the migration, the pyramids before the crowds, islands in the Indian Ocean and the oldest desert on earth.
Oceania & Islands
Lagoons in the South Pacific, reefs, rainforest and the ice of Antarctica: the places where privacy is measured in miles of water.
The season
Where the world gathersmonth by month
The races, fairs, balls and regattas worth crossing the world for. Choose a month to see what it holds: we arrange the journey, the house and the access around any of them.
Dates as published by the organisers; some are still to be confirmed.
Enquire
Conversations begin privately.
Every enquiry is read and answered personally. Nothing you share leaves this conversation without your consent.